Using Screaming Frog, I can export the data into spreadsheets to analyze and prioritize issues that need addressing. This ability to pinpoint and fix problems efficiently has proven invaluable BHS Links in maintaining optimal site performance. Google Search Console is the one and only place to get real keyword data from Google. It also records all the errors Google picks up on your site, tells you what’s been indexed on your site, and gives you impression and click-through data on all your keywords. I’ve done a bunch of outreach projects out of Gmail and a Google Sheet.
Best SEO tool for Content Optimization: Surfer SEO
This makes it easier to present a holistic view of your SEO performance. And show not only where you rank but also how those rankings translate into actual search traffic. Technical SEO is, in short, about everything other than your written content.
The platform is praised for its ability to identify top-performing keywords, analyze competitor strategies, and provide actionable data that drives growth. When search engine spiders visit your website, it’s important to make sure they can crawl around easily and index the maximum number of pages possible. Use the Check Server Page tool to quickly verify the spiderability of your site. After reading the server’s response headers, the tool reports any potential roadblocks that could cause a problem for search engine spiders. You can run it anytime as a precaution, but it’s especially useful before you submit your site to search engines for indexing new content. The AI provides keyword suggestions based on your current content and rankings.
Dig into more keyword research data with Moz Pro
Finally, Sitechecker is a website SEO checker and audit tool for monitoring and reporting the internal and external changes that impact your website’s technical SEO. Whether you’re a brand, agency, government, or educational institution, Sitechecker monitors and analyzes all things SEO for your website. Regularly analyzing SEO data lets you understand your SEO strategy’s inner workings, including site elements that are driving results and audience behavior. You can then use these insights to optimize your SEO strategy and make data-driven decisions regarding future campaigns. SEO analytics is a process where businesses collect and review raw data about their SEO efforts to gain insight into their SEO performance.
This tool is useful for beginners looking to assess their current standing and identify areas for improvement. SpyFu is an excellent competitive analysis tool that reveals the keywords your competitors are targeting, along with their ad strategies. This insight can help shape my approach, allowing me to identify gaps in my content strategy and capitalize on missed opportunities. This free Chrome extension is a lifesaver for monitoring broken links on my site.
But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project.
- It’s worth adding backlinks to content that was posted a while ago, especially if a page is high-quality and on the same subject.
- According to data from the Content Marketing Institute and MarketingProfs, 78% of B2B marketing specialists use SEO research tools while working on their content.
- SEO tools automate repetitive tasks like keyword tracking or audit reporting, making it easier to manage complex sites.
- Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow.
- The AI tool automates content creation from ideation to optimization and publishing.
- It’s completely free and you’ll get access to your data once Google Search Console verifies your Google Analytics account.
It serves webmasters, SEO agencies, and business owners by providing in-depth site structure analysis, content optimization, and detailed SEO reporting. I’ve reviewed and evaluated the most popular free SEO tools and shortlisted the best ones to improve your website’s search engine ranking and increase organic traffic. Find keywords where you’re ranking just outside the top 10, sort and filter by key metrics, and analyze ranking URLs for content improvement opportunities. Refresh your existing content strategically to climb the rankings faster.
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