Book Promotion Ideas
73. Create visually appealing bookmarks and distribute them. Make some bookmarks using pictures or quotes from your book. You can collaborate with designers to create a professional and dynamic design https://postscriptpublication.com/.
68. Host a launch day giveaway on social media. Offer free copies of your book (or some free book-related merchandise) to your social media followers on launch day. This will generate buzz around your accounts, and probably get followers to share the information with their friends.
89. Engage with book-related memes and trends. Make book marketing super fun with some memes! See what is trending across social media platforms and follow the trend (with hashtags) in a way that suits your book.
Book Promotion Ideas
Pinterest is one of my very favorite social networks. It is funny because it wasn’t always that way! In fact, the first time I found out about Pinterest, I was very much against “another social media network”, but as with many things, I have completely turned around on my opinion! Pinterest is a significant source…
With Amazon Kindle Direct Publishing, you can make your ebook available for pre-order up to a year in advance. Simply fill in your Kindle eBook Details page like normal, but for the last section, select “Make my Kindle eBook available for Pre-order” rather than publishing it. Click here to read more about setting up pre-orders for your book on Amazon.
To select the right platform, think back to where your target readers and other potentially interested parties hang out. For example, if you’ve written a book about energy trading, most of the relevant discourse will probably happen on Twitter. But if you’ve written a lifestyle or home improvement book, Instagram and Pinterest will be your weapons of choice.
Last but not least, we have the tried-and-true marketing tactic of the workshop or webinar, which hooks your audience with free info and persuades them to buy your book. The content here can be whatever you like: a workshop critiquing other people’s writing, a webinar all about how to come up with great story ideas, or again, you can just ask your followers what they’d like to see.
Another thing you’ll need for your book launch is a street team: a group of friends, family, and fans who will spread the word about your book and provide crucial early reviews. Check out this post for tips on building and utilizing your street team, and remember to keep them in the loop leading up to your launch.
Best Book Promotion Ideas
Also, By submitting your book for awards, you can gain recognition within the literary community and promote your book to a wider audience. Additionally, winning an award can also help to establish your credibility as an author and increase the visibility of your book.
Have you ever gone for a stroll around a pond and enjoyed looking around at the nature? If not, find a pond near you and give it a try. Now imagine a short page or two with some illustrations or photos set up about every 10 feet. With some inexpensive posts and a piece of extra wood or a clipboard, you can prop up pages of your story to give other pond visitors something fun to engage with as they enjoy the nature around them. This can work in parks, down public streets, or other areas that get foot traffic. Be sure you get permission to post your story, and make sure it’s appropriate for a general audience.
Facebook Ads is one platform that can get you a lot of interest for very little money. All you need to do is target the right audience and be creative with your ads, and for the price of a latte a day, you can reach a relatively broad audience. You can use creative analytics to track which characters and locations resonate most with your audience, allowing you to improve your ad strategy for better results. One way to really entice Facebook users to click on your ad is to advertise a character or a cool location from your book. You have probably seen those ads for Facebook games, where there is a fierce warrior fighting demons – the reason that appeals to many people is that they become interested in the character first, leading them to wanting to learn more or to virtually become that character. For example, if your story places your characters in an old castle, find photos of old castles and use that as the ad image. Then use an ad headline like this: “Castle built in 1456 now inhabited by Sarah and her new beau Patrick.” In the description, tell a little about the castle and include a call-to-action (CTA) like “Read what happens at Patrick’s Castle.” Do the same with your lead character or a few of your characters, and you’ll get people following their natural inquisitive nature wanting to read your book!
Through Amazon’s Author Central, you can manage your author page, monitor book performance, and engage with your readers. Additionally, you can also promote your other books, and increase visibility for your book on the platform.
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